Public health communication played a vital role during COVID-19, but constant messaging may now risk creating communication fatigue. From endless health-day campaigns to social media overload, this article examines why public health organisations need to communicate more strategically and focus on messages that drive meaningful action.

Effective crisis communication requires more than government messaging. During COVID-19, governments, private-sector leaders, community organisations, influencers and the public all had a role to play in sharing reliable information and turning it into local action. This article explores how collective communication can strengthen crisis response.