The growing volume of health messages and awareness days risks creating communication fatigue. Strategic health communication must prioritize relevance, clarity and action while aligning public messaging with healthcare infrastructure and local needs.

Public health communication played a vital role during COVID-19, but constant messaging may now risk creating communication fatigue. From endless health-day campaigns to social media overload, this article examines why public health organisations need to communicate more strategically and focus on messages that drive meaningful action.

The World Health Organization plays a critical role in generating health intelligence, technical guidance and global coordination, but it cannot act as the world’s health “nanny.” This article examines WHO’s role during COVID-19 and why governments, ministries and other organisations must take responsibility for adapting and implementing global health guidance.

Effective crisis communication requires more than government messaging. During COVID-19, governments, private-sector leaders, community organisations, influencers and the public all had a role to play in sharing reliable information and turning it into local action. This article explores how collective communication can strengthen crisis response.