The growing volume of health messages and awareness days risks creating communication fatigue. Strategic health communication must prioritize relevance, clarity and action while aligning public messaging with healthcare infrastructure and local needs.

Two years into COVID-19, Dr Sunoor Verma reflects on what the pandemic revealed about global health governance, health systems, leadership, WHO, regional cooperation and the unequal relationship between high- and low-income countries.

COVID-19 exposed critical weaknesses in health systems across low-income countries, raising difficult questions about privatisation, public-sector capacity, regulation, transparency and the future of universal health coverage.